Program
Conference Programme
Click here to download the conference program in pdf format (89 KB) - updated on 24 March
28th March, Main Auditorium, University of Cyprus
| 18.00-18.30 | Registration |
| 18.30-19.00 | Introductions and welcome Prof. Constantinos Christofides, Rector, University of Cyprus Dr. Despina Martidou Forcier, Acting Director of Higher Education, Ministry of Education and Culture Dr. Maria Eliophotou Menon, Associate Professor, Department of Education, University of Cyprus |
| 19.00-20.00 |
Key Note Jane Hemsley-Brown, University of Surrey Research on university choice: what do we know, what don't we know, and what do we still need to find out? |
| 20.00-21.00 | Reception |
29th March, Cyprus International Institute of Management *
| Presentation | ||
| 08.30 – 09.15 | Registration | |
| 09.15 – 09.30 | Opening Maria Eliophotou Menon Chair |
|
| 09.30 – 10.00 | Dan Bennett, University of Brighton, UK | Let battle commence! a conceptual application of battlefield (warfare) marketing in UK higher education |
| 10.00 – 10.30 | Airita Brenca, ATTISTIBA, Latvia | Higher education export trends in the world’s global market |
| 10.30 – 11.00 | Linda Brennan, RMIT University, Australia | Different strokes for different folks: Marketing higher education in ‘niche’ markets |
| 11.00 – 11.30 | Coffee | |
| 11.30 – 12.00 | Maha Mourad, The American University in Cairo, Egypt | Perception of International students to Islamic Studies: Comparative study in UK and Qatar |
| 12.00 – 12.30 | Aftab Dean, Leeds Business School, UK | The 9Ps of successful branding of higher education |
| 12.30 – 13.00 | Tripti Dhote, Symbiosis International University, India |
Integrating value from innovative corporate practices, competitive strategies and marketing concepts: An adaptation to B schools in India |
| 13.00 – 13.30 | Paul Gibbs, Middlesex University, UK | Marketing the difference: Making the ontological evident |
| 13.30 – 14.30 | Lunch | |
| 14.30 – 15.00 | Maria Eliophotou Menon , University of Cyprus, Cyprus | Student decision making in the choice of higher education: Implications for higher education marketing |
| 15.30 – 16.00 | Eva Nedbalová, Southampton University, UK | European Universities as consumers of promotional services: Corporate responses to the WISHES and the study portals |
| 16.00 – 16.15 | Coffee | |
| 16.15 – 16.45 | Gábor Nagy, Corvinus University of Budapest, Hungary József Berács ,University of Budapest, University of Pannonia |
Antecedents to the export market orientation of Hungarian higher education institutions and their performance consequences |
| 16.45 – 17.15 | Katrin Obermeit, Leuphana University of Lüneburg , Germany | Student’s choice of universities in Germany: Structure, factors and information sources used |
| 17.15 – 17.45 | Anas Al-Fattal, Syrian International University for Science and Technology, Syria | Student choice of university in the private higher education market in Syria |
| CLOSE | ||
| 20.15 | Conference Dinner |
|
* Delegates will be picked up in the morning from the hotels for the conference venues, returned at night and then taken to the conference dinner.
30th March, Cyprus International Institute of Management *
| Presentation | |||
| 09.15 – 09.30 | Up Date Paul Gibbs |
||
| 09.30 – 10.00 | Chris Chapleo, Bournemouth University, UK | Brand ‘infrastructure’ in universities: What supports successful brand building? | |
| 10.00 – 10.30 | Michael J. Clayton, Christopher Newport University, USA Kevin V Cavanagh, College of William and Mary, USA Matt Hettche, Christopher Newport University, USA |
Does size really matter? A comparison of NCAA Division I FBS Universities PSAs |
|
| 10.30 – 11.00 | Coffee | ||
| 11.00 – 11.30 | Maha Mourad, The American University in Cairo, Egypt | The role of university brands in influencing the decision making process of international students studying abroad | |
| 12.00 – 12.30 | Aftab Dean, Leeds Business School, UK | Successfully recruiting international students | |
| 12.30 – 13.00 | Axel Schlich, University of Applied Sciences, Koblenz | Social media usage behaviour of students in Finland and Germany and its marketing implications | |
| 13.00 – 13.30 | Kamran Maqbool | How does product placement of international brands affect young Pakistani adults? | |
| 13.30 – 14.30 | Lunch | ||
| 14.30-15.30 – Key Note Anthony Lowrie, Minnesota State University Ethics and Branding Higher Education |
|||
| 15.30 – 16.00 | Peter Sorenson and Linda Brenan, RMIT University, Australia | Exceeding expectations: Marketing communications and web-based information search in university choice | |
| 16.00 – 16.30 | Leonidas Kyriakides, University of Cyprus and Panayiotis Antoniou, Cambridge University |
Using Different Models of Generalizability Theory to Analyze Student Ratings of Instruction: implications for the evaluation of teaching in higher education | |
| 16.30 – 17.00 | Siti Falindah Padlee and Abdul Razak Kamaruddin University Malaysia Pahang, Malaysia |
International student satisfaction with university services at Victorian universities | |
| 17.00 – 17.30 | Daniel Ayozie Ogechukwu, The Federal Polytechnic Ilaro, Nigeria | Yes we have gathered again outside promotion – who are we (marketing/business) really talking to? Publish or perish | |
| CLOSE | |||
* Delegates will be picked up in the morning from the hotels for the conference venues, returned at night and then taken to the conference dinner.
