Keynote Speakers
Dr. Anthony Lowrie
Before taking up a post as Associate Professor of Marketing at Minnesota State University, USA, Dr. Anthony Lowrie was an ESRC research fellow at the Judge School of Business, Cambridge University where he had previously undertaken a PhD in the subject area of marketing higher education. He has published on branding higher education, the promotion of relevance in higher education, accreditation of business schools and research networks. He is co-editor of the Journal of Marketing for Higher Education with Jane Hemsley-Brown, founding chair of the American Marketing Association (AMA) special interest group on Marketing for Higher Education and Professor of Marketing at Minnesota State University. He is also a visiting reader at the University of Surrey, Guildford, England.
Dr. Jane Hemsley-Brown
Dr Jane Hemsley-Brown is the Associate Dean (International) and a Reader in Marketing at the University of Surrey Business School, Guildford, UK, and is one of the founder members of ICHEM. Jane is the author of over 70 papers and articles on decision-making, and choice in education markets and management decision-making, including the book Choosing Futures, Young People's Decision-Making in Education, Training and Careers Markets, co-authored with Professor Nick Foskett. Jane is also co-editor of the Journal of Marketing for Higher Education with Professor Anthony Lowrie of Minnesota State University, Moorhead, US. Prior to working at Surrey Business School, Jane worked in the School of Education, at the University of Southampton, UK as a Senior Researcher and Lecturer; and as a Principal Researcher with the National Foundation for Educational Research (NFER) Slough, UK. Her joint paper "Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing" with Dr Izhar Oplatka (University of Tel Aviv, Israel) is among the journal's top most-downloaded papers.
